The Rise Of Emojis

According to many recent articles in social media, emojis are one of the biggest trends to watch out for in 2016. Love them or loathe them, they cannot be ignored by any social media network.

Emojis have been a major trend during 2015. As you know, for the first time ever, Oxford Dictionaries’ word of the year was an emoji, not a word at all. Yes you’ve seen it, the “Face with Tears of Joy”. This was chosen for the fact that it best reflected the “ethos, mood and preoccupations of 2015”.

Facebook is trialling Reactions, a range of emoticons that users can click to demonstrate an emotion other than “Like”. Currently only available in Spain and Ireland, it won’t be long before we all have the finished version, allowing us to do more than ‘Like’, which of course is not always appropriate based on the post content.

Facebook emojis
Source: BBC News

On Instagram, there was such a steep rise in emoji use that research predicts the majority of Instagram posts will contain emojis in future.

Interestingly, there is a negative correlation between emoji use and use of slang. This can be easily explained by the fact that one emoji can display a range of emotions that remove the need for statements like OMG and LOL. Thank goodness.

Emoji usage graph
Source: Social Media Today

And if you thought Twitter might escape, think again: Twitter developers are working on an emoji response tool.


In case you missed the news: Kim Kardashian’s launched her app ‘Kimoji’, in December, which costs a mere $1.99 on the app store and gives users access to over 250 exclusive emoji and sticker designs that integrate with all the major messaging apps. The emojis are all ‘Kim’ related, think big bottoms & bosoms, lipstick, haridryers. You name it, it’s on the app.

Whatever your opinions on whether these images fit the context of your conversations (!) there is no denying it as a business venture: her app grossed an income of approx. $1 million per minute. Yes, one million dollars per minute.

For those of us in the social media business, it’s certainly a trend to keep an eye on.
Do let us know your thoughts on emojis and emoticons by commenting below. Do most of your posts contain emojis? Do you like them or hate them and why?

Read more by Alan Milner at




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