Taylor Swift has just signed a ‘multi-year partnership with 3D game developer Glu Mobile.
Glu Mobile, the company behind several movie-themed apps including 007, Mission Impossible: Rogue Nation and Terminator, has recently been targeting celebrities and their millions of followers. Taylor Swift is amongst the latest high-profile figures to sign a deal for a personalised app.
Swift will join the likes of Kim Kardashian, whose app ‘Hollywood’ was released in June 2014 and has reportedly brought in $200m in revenue, along with Katy Perry and most recently, Gordon Ramsay.
“We realise that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience,” Niccolo de Masi, Glu Mobile’s chief executive, said in a statement. Swift has a global following of almost 71 million on Twitter and over 74 million ‘likes’ on Facebook.
There is no information about an expected released date yet, but Swift fans will be eagerly awaiting the new apps.